FOR IMMEDIATE RELEASE
Issued: December 8, 2022

MISSISSAUGA, ONTARIO – OverlandNTH and Toronto Sportsmen’s Show announced today that the companies have entered into a working arrangement to expand the Toronto Sportsmen’s Shows offering into the growing Overlanding market, which has experienced significant growth following the pandemic.

“We are excited to be working with the OverlandNTH team as their expertise and leadership within the Overlanding community in Ontario is second to none.” says Mike Blakoe, Toronto Sportsmen’s Show Manager. “We look forward to educating the outdoor enthusiasts about overlanding and help them connect with various resources, manufactures and suppliers that are helping to build and grow this exciting form of travel and lifestyle.”

Customers of The Toronto Sportsmen’s Show will now be able to see the various types of vehicles used when overlanding and learn how manufacturers are helping to make life on the road more enjoyable, while making your vehicle capable of getting to that remote destination. The Toronto Sportsmen’s Show is one of Canada’s most recognized events for all things boating, hunting, fishing, camping and much more.

Luke Nixon-Janssen, Managing Partner, OverlandNTH said,” We are excited about having the opportunity to share our passion for overlanding with attendees of the Sportsmen’s Show and we can’t wait to share with them what overlanding is all about. The arrangement also provides the opportunity to promote OverlandNTH events while working with the Toronto Sportsmen’s Show to expand on their offering for the outdoor enthusiasts. Attendees will enjoy an activation that allows them the chance to see various styles of vehicles used by overlanders on their adventures and how it is they can then incorporate and learn from knowledge gained and shared.

For complete show details, visit www.torontosportshow.ca or find the show on Facebook and Instagram.
Media Inquiries:
Luke Nixon-Janssen
Managing Partner, OverlandNTH
luke@overlandnth.ca
416-436-8846
www.overlandnth.ca

Mike Blakoe
Show Manager
Master Promotions Ltd
mblakoe@mpltd.ca
416-420-1800

Moira Nordqvist
Senior Marketing and Operations Manager
Master Promotions Ltd
mnordqvist@mpltd.ca
902-468-0378

At OverlandNTH (“Overland North”) our mission is to bring seasoned and new overlanders together on social media and in person during our annual events held each year at Albion Hills and in Huntsville Ontario. With a focus on creating a fellowship that values adventure, family and environmental stewardship while exploring, OverlandNTH members will have the opportunity to meet other like-minded adventurers, while learning about each other’s rigs (vehicles), meeting manufacturers and suppliers, learning during clinics and having fun with the entire family! https://overlandnth.ca/